[ ABOUT TRANSCEND ]

People were never meant to figure this out in pieces.

Transcend Financial Group exists to change how people understand, make decisions about and operate within their financial lives. So money becomes a source of capability and opportunity. Not confusion. Not limitation.

[ LEAH'S HEADSHOT ]

4:5 portrait, 1200 × 1500 px or larger

LFJ / LACP, CLTC

FOUNDER

Leah Fritz Johnson

LACP · CLTC

Leah founded Transcend on a simple observation: most people get financial advice one product, one account, one decision at a time. Nobody shows them how it all fits together. [Leah's background, years in practice, and what led to Transcend: 2–3 sentences in her words.]

Leah leads every client relationship personally. She starts by understanding the person, then the plan. [One line on who she loves working with.]

"[A line from Leah, in her own words.]"

OUR PROMISE

What you can count on.

We will take the time to understand you and your financial life. We'll help you see how the pieces fit together, and give you clear, strategically grounded direction for moving forward.

We'll help you understand your options, make informed decisions, and turn strategy into meaningful action. Without losing sight of the life those decisions are meant to support.

OUR VALUES

Four things we won't trade.

[01]

Humanity

See the person, not just the numbers.

Your circumstances and priorities shape the work.

[02]

Clarity

Make complexity understandable.

In words and formats you can use.

[03]

Strategic thinking

Understand the relationships, not just the components.

Every decision touches others.

[04]

Agency

Strengthen your ability to choose.

You stay informed and in charge.

— BACKED BY HOW WE OPERATE: INTEGRITY. ACCOUNTABILITY. ADAPTABILITY.

OUR VISION

No more navigating money in fragments.

We're working toward a future where people don't have to manage their financial lives through disconnected information, isolated decisions and fragmented services. Where they have the understanding, support and connected systems to decide with clarity, confidence and purpose.

FIG. 01 — FROM PIECES TO A SYSTEM

SPECIALISTS

The right people for the right work.

Some work needs specific licenses or specialized expertise. When it does, we coordinate with qualified professionals so the pieces stay connected.

Where are you now? Where do you want to be?

A first conversation. No pressure. No obligation.

Where you are. Where you're going. And a plan that can move with you.

[E] [email]   [P] [phone]   [L] [location]

The information provided is not intended to provide investment, tax, or legal advice. Insurance products and services are offered and sold through Transcend Financial Group, an individually licensed and appointed insurance agent. Transcend Financial Group does not offer advice, research, or analysis regarding securities. The information on the following pages are provided for guidance and information purposes only. Transcend Financial Group and its employees are not registered with the SEC, FINRA, or any state securities regulator as an investment advisor or broker-dealer.

To bridge this gap for clients, Transcend Financial Group has partnered with Sammy Salek, CFP®, AWMA®, and Totus Wealth Management (brokered through Cetera Advisors, LLC) to help provide solutions for all securities planning. Totus Wealth Management works with you to understand your goals and earn your confidence so we can help you navigate the complexities of life and live the life you can imagine. Please visit Totus Wealth Management's disclosure page for more information. To read their disclosure, visit Totus Wealth Management.

© 2026 Transcend Financial Group. All rights reserved.